Social Net

Great article from SocialCentricMarketing.com – Marketing to Millenials/Gen Y

The spending power of Millennials/Gen Y (born roughly 1980 – 1997) currently exceeds $200 billion. They are bigger than the Baby Boom generation, three times the size of Generation X, and they make up about 26% of the American population. So, why should you care?

As I said, the spending power of Millennials currently exceeds $200 billion.

Don’t you want a huge slice of that pie? If so, you may need to tweak parts of your marketing messages and strategies. You can’t reach Gen Y/Millennials with the types of marketing that worked for Baby Boomers or Generation X. They don’t like one-way advertising that pushes out messages and expects the audience to accept them. They see through marketing tactics very easily. That’s not to say they hate marketing. They just respond best to marketing that is clever, intelligent, unique and engaging. They don’t respond to hard sales, ads that shout at them, or over-used, corny messages.

It’s important to note that the media often labels the Millennial generation as narcissistic with entitlement issues. Keep this in mind, but don’t count on it. The most important thing to remember when marketing Gen Y is that they refuse B.S. They easily identify and reject product claims that are too good to be true. Messages they do embrace include consciously poking fun at traditional marketing, or messages of philanthropy and helping the earth.

CHECK OUT THE REST OF THIS ARTICLE AT SOCIALCENTRICMARKETING.COM – VIRGINIA BEACH SOCIAL MEDIA AND HAMPTON ROADS INTERNET MARKETING

© 2010 FreshAmounts.com.