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Facebook ads – effective?
I placed a simple “Foreclosure Listings” ad on facebook targeting our area – Virginia Beach, Norfolk, Chesapeake, etc… for today, out of 10,714 impressions, I received 17 clicks, of which 1 person filled out the form on my website.
That’s equivalent to a .16% click-thru rate, and a 6% conversion rate.
When compared to the effectiveness of my classified ads, it becomes apparent how dismal this really is. The classifieds that I’m running are pulling around a 20% conversion rate on average. I can’t determine the “click-thru” because that data is missing with print ads, but you get my point.
***actually, I just looked at the details, and the one person that submitted their info from the face book ad didn’t include an email address or a phone number….
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