The spending power of Millennials/Gen Y (born roughly 1980 – 1997) currently exceeds $200 billion. They are bigger than the Baby Boom generation, three times the size of Generation X, and they make up about 26% of the American population. So, why should you care?
Most businesses, though they could benefit tremendously from local marketing expertise, have no idea how to propertly implement and track an internet marketing campaign.
Those who know me understand that I’m never very far from the Blackberry. It’s an addiction, and I fully admit it. I’m not going through rehab any time soon either.
Late to the party on this one…as usual…but I’m really diggin’ Last.fm. Having been into music (playing and listening to) my entire life, anything related is always a bonus. Can’t wait to put this on at work. I posted a widget in the middle column…check out what I’m listing to! Later, @VBJC
Since this is the most active category for first-time homebuyers, I added a feed blog for all single family homes in Virginia Beach listed for $205,000 and under. This includes the same 2 part process as before, with the MLS posting to the blog and also posting to Twitter for updates by text message that [...]
…to my HomesInRealTime.com feeds. You can subscribe to the text messages by texting “Follow norfolkcondos” or “follow vbcondos” to 40404. That’ll start the text message updates (using Twitter). AND the blog sites, where the listings are posted are: http://NorfolkCondos.HomesinRealTime.com http://VBCondos.HomesinRealTime.com I think I’ll add some other desireable categories: Virginia Beach Homes under $199k, and some [...]
I placed a simple “Foreclosure Listings” ad on facebook targeting our area – Virginia Beach, Norfolk, Chesapeake, etc… for today, out of 10,714 impressions, I received 17 clicks, of which 1 person filled out the form on my website. That’s equivalent to a .16% click-thru rate, and a 6% conversion rate. When compared to the [...]
So I’m now beginning to selectively advertise “Real Time text message updates” in some of my real estate marketing. I’m not sure what to think of it yet, and so far the jury is out about effectiveness. I personally would think it was pretty cool to get a text message whenever a new foreclosure listing [...]