The spending power of Millennials/Gen Y (born roughly 1980 – 1997) currently exceeds $200 billion. They are bigger than the Baby Boom generation, three times the size of Generation X, and they make up about 26% of the American population. So, why should you care?
Most businesses, though they could benefit tremendously from local marketing expertise, have no idea how to propertly implement and track an internet marketing campaign.
FreshAmounts.com is the personal blog of Jody Cowdrey, @VBJC, Marketing Sales Director for The Brian Duncan Group in Virginia Beach. Check out what I’m all about on this page if you want. Stalk me on Brightkite, follow me on Twitter, add me on Facebook. I’m not hard to find.